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Basic Investments

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ISBN-10: 0324319568

ISBN-13: 9780324319569

Edition: 2006

Authors: Herbert B. Mayo

List price: $254.95
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The basic theme is making investment decisions to achieve investment goals in an efficient market context. Assets are considered from an individual perspective and how they help manage risk and achieve the investor's goals. For example, coverage will include both the features and valuation of a single bond and how a variety of bonds may be combined in a portfolio that reduces, or at least manages, risk.
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Book details

List price: $254.95
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 1/3/2005
Binding: Hardcover
Pages: 528
Size: 8.75" wide x 10.25" long x 0.75" tall
Weight: 2.640
Language: English

Dr. Herbert Mayo teaches finance at The College of New Jersey and is a former Director of Accreditation. A well-respected author and experienced educator, he has written several successful books focusing on critical finance issues and today's investment opportunities. He earned his PhD from Rutgers University and his undergraduate degree from the University of North Carolina at Chapel Hill.

Division
The Back Ground
An Introduction to the Investment Planning, Financial Assets, and Efficient Markets
The Securities Markets: Primary and Secondary Markets
The Measurement of Risk
Test Yourself: Time Value of Money
The Measurement of Return and Markets
Division
Equity Investments
Equity: Preferred and Common Stock
Economic Analysis and Industry Analysis
Test Yourself: Analysis of Financial Statements
Methods of Stock Valuation and Selection
Technical Analysis, the Psychology of Investing, and the Implications of Efficient Markets
Division
Debt Securities
The Variety of Corporate and Government Debt Securities
Valuation of Fixed Income Securities
Division
Derivatives
Options and Their Valuation
Option Strategies for Risk and Portfolio Management
Futures and Convertibles
Division
Putting the Pieces Together: Portfolio Management
Investment Companies
Investment Planning and Portfolio Management