Developing and Role Playing Effective Sales Presentations
Edition: 3rd 2005 (Revised)
List price: $70.95
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Description: Developing and Role Playing Effective Sales Presentations is entirely dedicated to the sales process and developing the sales call. Each student builds and role plays an actual presentation using a simple, learn-by-doing process that is consistent with the techniques of leading corporate sales trainers. Students begin the process of developing a sales presentation by choosing actual products or services that they can sell, then they gather information needed for the presentation. Students plan what will then be communicated in the four sections of the sales presentation: The Approach, Securing Desire, Handling Objections, and Closing the Sale. Finally, they role-play the presentation, ensuring that they can combine all parts of the sales process effectively.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $70.95
Copyright year: 2005
Publisher: Cengage South-Western
Publication date: 9/15/2004
Size: 8.25" wide x 10.75" long x 0.25" tall
|The Sales Presentation Project|
|Choosing a Product or Service|
|Information Needed for the Sales Presentation|
|Prospecting andthe Preapproach|
|Appealing to Prospect Needs|
|Closing the Sale andBuilding Customer Relations|
|Role Playing and Writing theComplete Sales Presentation|