Effective Real Estate Sales and Marketing

Name: Effective Real Estate Sales and Marketing
Availability: InStock
ISBN: 9780324222890

ISBN-10: 0324222890

ISBN-13: 9780324222890

Edition: 3rd 2007 (Revised)

Authors: Johnnie Rosenauer, John Mayfield

List price: $52.95

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Become a competitive and successful salesperson with EFFECTIVE REAL ESTATE SALES AND MARKETING! With an overview of the relationship between marketing and sales, this real estate text provides you with the tools and information you need for success. The proven techniques discussed include insight understanding consumer behavior, effective communication, and time management. In-depth coverage of current technology trends with real world applications found throughout will equip you for today's competitive marketplace.

Book details

List price: $52.95
Edition: 3rd
Copyright year: 2007
Publisher: OnCourse Learning
Publication date: 7/5/2006
Binding: Paperback
Pages: 272
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 0.880




An overview of sales and marketing



The technology of real estate sales and marketing



Defining your marketplace



Personal management



Developing a prospecting system



The listing presentation



Advertising and the communications process



Telephone techniques



The qualifying process



Presenting the property



Handling objections and closing



Presenting the offer and negotiating counteroffers



Keeping the sale together



Broker selection and legal awareness