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Business Analytics

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ISBN-10: 0321997824

ISBN-13: 9780321997821

Edition: 2nd 2016

Authors: James Evans

List price: $253.32
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Description:

Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives. 
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Book details

List price: $253.32
Edition: 2nd
Copyright year: 2016
Publisher: Pearson Education
Publication date: 12/30/2014
Binding: Paperback
Pages: 664
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 2.662
Language: English

James Evans did his PhD at Oriel College, Oxford, following a first-class Masters in Historical Research. He has worked as a producer on various historical television documentaries, including Dan Cruickshank's 'Hidden Houses' (BBC2), Niall Ferguson's 'Western Civilisation' (C4), Griff Rhys Jones's 'Rivers' (BBC1) and Michael Wood's 'English Story' (BBC2), for which he also contributed to the accompanying book.