Mobile Usability

ISBN-10: 0321884485

ISBN-13: 9780321884480

Edition: 2013 (Revised)

List price: $21.99
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How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 100-full color illustrations to demonstrate the points.Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world.Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.
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Book details

List price: $21.99
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 10/10/2012
Binding: Paperback
Pages: 216
Size: 6.50" wide x 9.25" long x 0.50" tall
Weight: 1.122
Language: English

Why Mobile Is Different
Screen Shots Are Examples Only
Our Research: How We Ran the Usability Studies
Diary Studies
Usability Testing
Qualitative User Research
Mobile Strategy
Usability Varies by Mobile Device Category
A Separate Mobile Experience Is Best
Mobile Site vs. Full Site
Mobile-optimized Sites
Why Full Sites Don't Work for Mobile Use
Mobile Is Less Forgiving than Desktop
Responsive Design
Usability Guidelines Are Rarely Dichotomies
Mobile Sites vs. Apps: The Coming Strategy Shift
Current Mobile Strategy: Apps Best
Future Mobile Strategy: Sites Best
When Will the Strategy Shift Happen?
Mobile Apps
Mobile Apps Are Intermittent-use Apps
Half-speed Progress, But Hope Ahead
Designing for the Small Screen
Wasted Mobile Space
Overloaded vs. Generic Commands
Case Study: Optimizing a Screen for Mobile Use
Typing on Mobile
Download Times
Early Registration Must Die
Example: Pizza Ordering Application
Case Study: The WSJ Mobile App
Confusing Startup Screen
Degrading the Brand
A Better Design
A New WSJ Workflow
Better Next Year
Writing for Mobile
Mobile Content Is Twice as Difficult
Why Mobile Reading Is Challenging
If in Doubt, Leave It Out
Filler = Bad
Old Words Are Best
Bylines for Mobile Content?
Defer Secondary Information to Secondary Screens
Example 1: Mobile Coupons
Example 2: Progressive Disclosure in Wikipedia
Deferring Information = Initial Info Read More
Mini-IA: Structuring the Information About a Concept
Linear Paging? Usually Bad
Alphabetical Sorting Must (Mostly) Die
Example: Usage-relevant Structure
Usage-driven Structure
Tablets and E-readers
iPad Usability
Tablets Are Shared Devices
What Are iPads Used For?
The Triple Threat of iPad Design
Inconsistent Interaction Design
The Print Metaphor
Card Sharks vs. Holy Scrollers
Swipe Ambiguity
TMN: Too Much Navigation
Splash Screens and Startup Noises
Toward a Better iPad User Experience
Kindle Usability
Kindle: The E-reader
Kindle Fire Usability
Looking Toward the Future
Transmedia Design for the Three Screens
PCs Will Remain Important
The Third Screen: TV
Transmedia User Experience
Beyond Flatland
In the Future, We'll All Be Harry Potter
Next-generation Magic
Don't Harm the Muggles
Appendix: A Bit of History
Field Study in 2000
WAP Doesn't Work
D�j� Vu: 1994 All Over Again
Mobile Killer App: Killing Time
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