Design Currency Understand, Define, and Promote the Value of Your Design Work

ISBN-10: 0321844920

ISBN-13: 9780321844927

Edition: 2013

List price: $34.99 Buy it from $24.60
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show designers how to understand and speak about the value of their design work in terms that their business partners will both understand and respect. A veritable survival guide for designers, Design Currency will empower designers to do their jobs with less pushback on design decisions, enable designers to get involved earlier in the creation process, make it easier for them to justify their fees, and possibly keep their jobs from being out-sourced or even crowd-sourced. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities will meet your client’s needs. This book shows designers how to do exactly that. Readers will learn how to:Use traditional design skills in new waysMeasure the value that your design work brings to a projectArticulate that value so that you can position yourself as a partner in the development processArticulate the value of your work to clients, which would enable you to charge what you’re worth and prevent your job from getting crowd-sourced or out-sourcedCreate the design value that you’ll be measuring using several, different research techniques
New Starting from $26.74
eBooks Starting from $27.99
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $34.99
Copyright year: 2013
Publisher: Adams Media Corporation
Publication date: 8/16/2013
Binding: Paperback
Pages: 229
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.342
Language: English

Introduction
Understand Value
Understanding Market Conditions
The Sky: Not Falling
New Opportunities
Understanding Your Skills
Your Preferred Qualifications
Visualize Your Abilities
What's Your Letter Profile?
Understanding Your Services
Hard + Soft Value
Defining Value by the Project
Hierarchies of Value
Define Value
Defining Metrics
Setting Metrics: Return on Investment
Setting Metrics: Cost/Benefit Analysis
Money Isn't Everything: Metrics Beyond the Benjamins
Making the Case: Numbers in Context
Time is Money: Embracing Metrics Without Draining Creative
Defining Business Impact
The Value of Design Factfinder
Design Effectiveness Industry Report
The Economic Effects of Design
Start Spreading the News
Defining Your Audience
Person First Design: A User-Centered Approach
Getting to Know You: Tools for User Research
You Need a Plan: Integrating Research with the Design Process
Logic Models: Visualize Your Process
Lost in Translation: Making Sense of Data
Borrow from Example
Design Alchemy
Promote Value
Promoting Real World Solutions
Babington's English Tea Rooms Rebranding by Minale Tattersfield
Beltline Bike Shop Brand Makeover by Matchstic
Konjo Initiative by Rule29
M-Savers Budget Grocery Rebrand by Coley Porter Bell
Modeling Customer Experiences: Deconstructing The Textbook by Conifer Research
MiWay Transit Program by Entro I G+A
MyBurger Reinvention by FAME
Open Doors Academy Rebrand by Little Jacket
"oHio" Retail Collateral by Fizz
Summer Challenge for Business by Context Creative
Vuly Trampolines Rebranding by Glitschka Studios
Featured Contributors
Photo and Illustration Credits
Bibliography and Additional Resources
Authors' Acknowledgments
Index
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×