Design Currency Understand, Define, and Promote the Value of Your Design Work

ISBN-10: 0321844920

ISBN-13: 9780321844927

Edition: 2013

List price: $34.99 Buy it from $24.60
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The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show designers how to understand and speak about the value of their design work in terms that their business partners will both understand and respect. A veritable survival guide for designers, Design Currency will empower designers to do their jobs with less pushback on design decisions, enable designers to get involved earlier in the creation process, make it easier for them to justify their fees, and possibly keep their jobs from being out-sourced or even crowd-sourced. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities will meet your client’s needs. This book shows designers how to do exactly that. Readers will learn how to:Use traditional design skills in new waysMeasure the value that your design work brings to a projectArticulate that value so that you can position yourself as a partner in the development processArticulate the value of your work to clients, which would enable you to charge what you’re worth and prevent your job from getting crowd-sourced or out-sourcedCreate the design value that you’ll be measuring using several, different research techniques
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Book details

List price: $34.99
Copyright year: 2013
Publisher: Adams Media Corporation
Publication date: 8/16/2013
Binding: Paperback
Pages: 229
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.342
Language: English

Understand Value
Understanding Market Conditions
The Sky: Not Falling
New Opportunities
Understanding Your Skills
Your Preferred Qualifications
Visualize Your Abilities
What's Your Letter Profile?
Understanding Your Services
Hard + Soft Value
Defining Value by the Project
Hierarchies of Value
Define Value
Defining Metrics
Setting Metrics: Return on Investment
Setting Metrics: Cost/Benefit Analysis
Money Isn't Everything: Metrics Beyond the Benjamins
Making the Case: Numbers in Context
Time is Money: Embracing Metrics Without Draining Creative
Defining Business Impact
The Value of Design Factfinder
Design Effectiveness Industry Report
The Economic Effects of Design
Start Spreading the News
Defining Your Audience
Person First Design: A User-Centered Approach
Getting to Know You: Tools for User Research
You Need a Plan: Integrating Research with the Design Process
Logic Models: Visualize Your Process
Lost in Translation: Making Sense of Data
Borrow from Example
Design Alchemy
Promote Value
Promoting Real World Solutions
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Featured Contributors
Photo and Illustration Credits
Bibliography and Additional Resources
Authors' Acknowledgments
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