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Inside the Publishing Revolution The Adobe Story

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ISBN-10: 0321115643

ISBN-13: 9780321115645

Edition: 2003

Authors: Pamela Pfiffner

List price: $50.00
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Description:

Adobe's name has become synonymous with great design tools, and for the past 20 years, the company's impact on design, publishing, and technology is unmatched. Adobe Systems has shaped the face of how we work in print publishing, graphic design, and on the Web. Here, tech journalist Pam Pfiffner explores the rich history behind the modern graphics revolution, as seen through the lens of America's favorite design tools: from the evolution of PostScript and the early roots of the desktop publishing revolution to the explosion of the Photoshop market and the concept of the paperless office. The book is packed with insightful interviews with world-class designers and illustrators, as well as Adobe insiders. It features an illustrated timeline of the publishing revolution, including Adobe product releases, acquisitions, revenues, and the excitement of the initial public offering back in 1986. Chapters focus on the founders and their vision, strategies behind product releases and acquisitions, and the competitive challenges Adobe faced. The book concludes with the company's vision of publishing for the next decade.
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Book details

List price: $50.00
Copyright year: 2003
Publisher: Adobe Press
Publication date: 9/16/2002
Binding: Paperback
Pages: 256
Size: 9.00" wide x 10.00" long x 1.00" tall
Weight: 2.530
Language: English

Introduction
1982-1984: Laying the Foundation
The Early Years
Creating Adobe Systems
Steve Jobs and the Laser Writer
1985-1989: Sparking the Revolution
The Desktop Publishing Revolution Begins
Bringing Type to Market
Forging Alliances
Becoming a Public Company
Introducing Illustrator
The Industry Backlash
1990-1993: Charting New Directions
Building a Business
Unleashing Photoshop
Images in Motion
Acrobat: The Early Days
1994-1998: Expanding the Empire
The Era of Acquisitions
Finding the Consumer Market
Working the Web
Regrouping
1999-2001: Planning the Next Wave
Acrobat Takes Hold
The Return to Page Layout
Building a New Infrastructure
The Changing of the Guard
2002 and Beyond: Into the Third Decade
Everywhere You Look