Public Relations Writing and Media Techniques
Edition: 4th 2001
List price: $79.80
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Description: The Fourth Edition of Public Relations Writing & Media Techniques is the most comprehensive and up-to-date PR writing text available. The text thoroughly integrates new communication technologiesthe Internet, World Wide Web, Webcasting, etc.and shows students the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for students. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing & Media Techniques is also an invaluable resource for public relations practitioners.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $79.80
Copyright year: 2001
Publisher: Allyn & Bacon, Incorporated
Publication date: 12/13/2000
Size: 7.50" wide x 9.25" long x 1.00" tall
|The Basics Of Public Writing|
|The Basics of Public Relations Writing|
|Legal and Ethical Guidelines|
|Finding and Generating News|
|Writing For The Mass Media|
|News Releases and Fact Sheets|
|Photos and Graphics|
|Pitch Letters, Advisories, Media Kits, And Op-Ed|
|Radio, Television, And Webcasts|
|Distribution: Snail Mail to the Internet|
|Working With the Media|
|Writing For Other Media|
|Newsletters, E-Zines, and Brochures|
|The World Wide Web|
|Letters, Memos, and Reports|
|Direct Mail and Advertising|
|Speeches & Presentations|
|Managing Programs And Campaigns|
|Meetings and Events|
|Measurement and Evaluation|