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Tipping Point How Little Things Can Make a Big Difference

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ISBN-10: 0316346624

ISBN-13: 9780316346627

Edition: 2002 (Reprint)

Authors: Malcolm Gladwell

List price: $17.99
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Unabridged - The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth.
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Book details

List price: $17.99
Copyright year: 2002
Publisher: Little Brown & Company
Publication date: 1/7/2002
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.880
Language: English

Malcolm Gladwell, non-fiction writer and journalist, was born in England on Sept 3, 1963. He was raised in rural Ontario and graduated from the University of Toronto, Trinity College, with a degree in History. Gladwell was previously a business and science reporter for the Washington Post and is currently a staff writer with the New Yorker magazine. He is well-known for his many New York Times bestselling books: Blink, The Tipping Point, Outliers, What the Dog Saw, and David and Goliath. His writing is often a product of sociology and psychology with implications for the social sciences and business. Gladwell became a successful public speaker after writing his bestselling books. In 2005,…    

The Three Rules of Epidemics
The Law of the Few: Connectors, Mavens, and Salesmen
The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus
The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime
The Power of Context (Part Two): The Magic Number One Hundred and Fifty
Case Study: Rumors, Sneakers, and the Power of Translation
Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette
Conclusion: Focus, Test, and Believe
Afterword: Tipping Point Lessons from the Real World