Campaign Craft The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition

Name: Campaign Craft The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition
Availability: OutOfStock
ISBN: 9780313383434

ISBN-10: 031338343X

ISBN-13: 9780313383434

Edition: 4th 2010 (Revised)

Authors: Michael J. Burton, Daniel M. Shea

List price: $22.95

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Book details

List price: $22.95
Edition: 4th
Copyright year: 2010
Publisher: ABC-CLIO, LLC
Publication date: 6/16/2010
Binding: Paperback
Pages: 250
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.946
Language: English



List of Figures and Tables


Acknowledgments


Introduction: Consultant-Centered Campaigns



Campaign Preliminaries



The Campaign Plan



The Context of the Race



Opposition Research



Strategic Thinking



Segment Analysis



Campaign Polling



Voter Targeting



Contact



Fund-raising Strategies and Tactics



Strategic Communications



Earned Media



Direct Voter Contact


Conclusion: The New Style


References


Index