Media and Culture An Introduction to Mass Communication
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Description: It's no secret today's media landscape is evolving at a fast and furious pace and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culturesteps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $107.99
Publisher: Bedford/Saint Martin's
Publication date: 2/23/2011
Size: 8.25" wide x 10.50" long x 0.75" tall
|Mass Media and the Cultural Landscape|
|Mass Communication: A Critical Approach|
|Culture and the Evolution of Mass Communication|
|Oral and Written Eras in Communication|
|The Print Revolution|
|The Electronic and Digital Eras|
|The Electronic Age|
|The Digital Age|
|Media Convergence in the Digital Era|
|The Dual Roles of Media Convergence|
|Media Businesses in a Converged World|
|Mass Media and the Process Of Communication|
|The Evolution of a New Mass Medium|
|The Linear Model of Mass Communication|
|A Cultural Model for Understanding Mass Communication|
|Stories: The Foundation of Media|
|The Power of Media in Everyday Life|
|Surveying the Cultural Landscape|
|Culture as a Skyscraper|
|An Inability to Appreciate Fine Art|
|Exploiting High Culture|
|A Throw-Away Ethic|
|A Diminished Audience for High Culture|
|Corrupting Political Discourse and Blocking Social Change|
|Culture as a Matrix|
|The Comfort of Familiar Stories|
|Innovation and the Attraction of ï¿½Ç£What's New|
|The Underground Press|