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Victory Lab The Secret Science of Winning Campaigns

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ISBN-10: 0307954803

ISBN-13: 9780307954800

Edition: 2013

Authors: Sasha Issenberg

List price: $17.00
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Description:

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and…    
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Book details

List price: $17.00
Copyright year: 2013
Publisher: Crown Publishing Group
Publication date: 9/17/2013
Binding: Paperback
Pages: 400
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 0.638
Language: English

Sasha Isenbergis a journalist at The Boston Globeand has written for Slate, The Washington Monthly, Inc., Philadelphia, and George, where he served as a contributing editor.

Prologue: How to win an election without anyone knowing
Blinded by Political Science
A Game of Margins
The New Haven Experiments
The Two Percent Solution
"You Mean You Don't Do this in Politics?"
Geeks Versus the Gurus
When Shame Pays a House Call
Showdown at the Oasis
Models and the Matrix
The Soul of a New Machine
Epilogue: Pushing the Envelope
Afterword: The Sovereignty of Numbers
Acknowledgments
Notes
Index