Demand Creating What People Love Before They Know They Want It

Name: Demand Creating What People Love Before They Know They Want It
Price: 2.82 USD
Availability: InStock
ISBN: 9780307887320

ISBN-10: 0307887324

ISBN-13: 9780307887320

Edition: 2011

Authors: Adrian Slywotzky, Karl Weber

List price: $31.00

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Book details

List price: $31.00
Copyright year: 2011
Publisher: Crown Publishing Group
Publication date: 10/4/2011
Binding: Hardcover
Pages: 368
Size: 7.00" wide x 10.25" long x 1.50" tall
Weight: 1.496
Language: English



The Mystery Of Demand



Magnetic Zipcar Invents a New Kind of Freedom


From Ho-Hum to Gotta-Have-it: Wegmans Makes Groceries Magnetic



Hassle Map The Long, Rocky Road to a One-Click World


Better Than a Bonus: Bloomberg Builds a Service Traders Just Won't Give Up


CareMore Connects the Health Care Dots



Backstory It's What You Don't See That Counts: Behind the Kindle Screen


Tetra Pak Steps Out from the Backstory



Trigger Netflix and Its Two-Hundred-Year-Old Secret Weapon


Nespresso and the Demand That Almost Wasn't





The Best Lunch Ever:Pret A Manger and the Quest for the Perfect Sandwich





The Seattle Opera Grows Its Audience One Member at a Time


Demand Variation, from the Corner Store to Eurostar, the Eighth Wonder of the World











Coda: The Demand Creators


Source Notes


Acknowledgement


Index