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Demand Creating What People Love Before They Know They Want It

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ISBN-10: 0307887324

ISBN-13: 9780307887320

Edition: 2011

Authors: Adrian Slywotzky, Karl Weber

List price: $31.00
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Book details

List price: $31.00
Copyright year: 2011
Publisher: Crown Publishing Group
Publication date: 10/4/2011
Binding: Hardcover
Pages: 368
Size: 7.00" wide x 10.25" long x 1.50" tall
Weight: 1.716
Language: English

The Mystery Of Demand
Magnetic Zipcar Invents a New Kind of Freedom
From Ho-Hum to Gotta-Have-it: Wegmans Makes Groceries Magnetic
Hassle Map The Long, Rocky Road to a One-Click World
Better Than a Bonus: Bloomberg Builds a Service Traders Just Won't Give Up
CareMore Connects the Health Care Dots
Backstory It's What You Don't See That Counts: Behind the Kindle Screen
Tetra Pak Steps Out from the Backstory
Trigger Netflix and Its Two-Hundred-Year-Old Secret Weapon
Nespresso and the Demand That Almost Wasn't
The Best Lunch Ever:Pret A Manger and the Quest for the Perfect Sandwich
The Seattle Opera Grows Its Audience One Member at a Time
Demand Variation, from the Corner Store to Eurostar, the Eighth Wonder of the World
Coda: The Demand Creators
Source Notes
Acknowledgement
Index