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Subliminal How Your Unconscious Mind Rules Your Behavior

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ISBN-10: 0307472256

ISBN-13: 9780307472250

Edition: N/A

Authors: Leonard Mlodinow

List price: $22.00
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Description:

Leonard Mlodinow, the best-selling author ofThe Drunkard’s Walkand coauthor ofThe Grand Design(with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.From the Hardcover edition.
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Book details

List price: $22.00
Publisher: Knopf Doubleday Publishing Group
Publication date: 2/12/2013
Binding: Paperback
Pages: 272
Size: 5.50" wide x 8.75" long x 1.00" tall
Weight: 0.594
Language: English

Leonard Mlodinow was born in Chicago, Illinois, in 1954. He received bachelor's degrees in math and physics and a master's degree in physics from Brandeis University and a PhD in theoretical physics from the University of California, Berkeley. He was a Bantrell Research Fellow in Theoretical Physics at the California Institute of Technology, and then became an Alexander von Humboldt fellow at the Max-Planck-Institute for Physics and Astrophysics in Munich, Germany. In the 1980s, he wrote for numerous television shows including MacGyver, Star Trek: the Next Generation, and Night Court. In 1993, he decided to switch to computer gaming and became producer, executive producer and designer of several award-winning games. From 1997 to 2003, he was the vice president for software development and then vice president and publisher for math education at Scholastic Inc. In 2005, he began teaching at the California Institute of Technology. He is now a full-time writer. His books include Euclid's Window, Feynman's Rainbow, A Briefer History of Time with Stephen Hawking, The Drunkard's Walk, The Grand Design with Stephen Hawking, and War of the Worldviews with Deepak Chopra. He has also written two children's books with Matt Costello: The Last Dinosaur and Titanic Cat.