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Different Escaping the Competitive Herd

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ISBN-10: 0307460851

ISBN-13: 9780307460851

Edition: 2010

Authors: Youngme Moon

List price: $32.00
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Why trying to be the best hellip; competing like crazy hellip; makes you mediocre Every few years a book-through a combination of the authorrs"s unique voice, storytelling ability, wit, and insight-simply breaks the mold. Bill Brysonrs"sA Walk inthe Woodsis one example. Richard Feynmanrs"s "Surely Yours"re Joking, Mr. Feynman!"is another. Now comes Youngme Moonrs"sDifferent,a bookfor "people who donrs"t read business books." Actually, itrs"s more like a personal conversation with a friend who has thought deeply about how the world works hellip; and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every…    
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Book details

List price: $32.00
Copyright year: 2010
Publisher: The Crown Publishing Group
Publication date: 4/6/2010
Binding: Hardcover
Pages: 288
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 0.880
Language: English

Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS�s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon�s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review.