SuperCorp How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

ISBN-10: 0307382354

ISBN-13: 9780307382351

Edition: N/A

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Description:

When the tsunami and earthquake struck India in 2006 IBM did not just write a check. It used its core competenceexpertise in technologyand its skilled people to accomplish what government and relief agencies could not: An information system and supply chain that tracked and managed the flow of relief supplies. Its efforts were crucial in avoiding the all-too-familiar problem in disaster reliefchaos and mobs of desperate people. IBM's actions, as well as many others reported on by Rosabeth Moss Kanter, capture the emerging zeitgeist of business: The vanguard company simultaneously pursuingand creating synergy betweenopportunity, growth, profit, humanistic values and social good. Vanguard companies have a sense of mission enabling them to deliver what their customers want in a way that is significantly better than the competition. As a formula for the future it brings together the necessity of financial success shareholders demand and the social conscience demanded from the new generation moving up the corporate ranks.
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Book details

List price: $32.00
Publisher: Crown Publishing Group
Publication date: 8/25/2009
Binding: Hardcover
Pages: 336
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.320
Language: English

Rosabeth Moss Kanter (born 1943) is a tenured professor in business at Harvard Business School, where she holds the Ernest L. Arbuckle Professorship. In the 2007-2008 Academic school year, she taught a course to MBA students entitled Managing Change. A 1967 Ph.D graduate of the University of Michigan, she has written numerous books on business management techniques, particularly change management. She also has a regular column in the Miami Herald. She was #11 in a 2000s survey of Top 50 Business Intellectuals by citation in several sources.

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