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Fandom Unbound Otaku Culture in a Connected World

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ISBN-10: 0300158645

ISBN-13: 9780300158649

Edition: 2012

Authors: Mizuko Ito, Daisuke Okabe, Izumi Tsuji

List price: $38.00
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Description:

In recent years, otaku culture has emerged as one of Japan's major cultural exports and as a genuinely transnational phenomenon. This timely volume investigates how this once marginalized popular culture has come to play a major role in Japan's identity at home and abroad. In the American context, the word otaku is best translated as "geek"an ardent fan with highly specialized knowledge and interests. But it is associated especially with fans of specific Japan-based cultural genres, including anime, manga, and video games. Most important of all, as this collection shows, is the way otaku culture represents a newly participatory fan culture in which fans not only organize around niche interests but produce and distribute their own media content. In this collection of essays, Japanese and American scholars offer richly detailed descriptions of how this once stigmatized Japanese youth culture created its own alternative markets and cultural products such as fan fiction, comics, costumes, and remixes, becoming a major international force that can challenge the dominance of commercial media. By exploring the rich variety of otaku culture from multiple perspectives, this groundbreaking collection provides fascinating insights into the present and future of cultural production and distribution in the digital age.
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Book details

List price: $38.00
Copyright year: 2012
Publisher: Yale University Press
Publication date: 2/28/2012
Binding: Paperback
Pages: 352
Size: 7.00" wide x 9.25" long x 1.00" tall
Weight: 1.584
Language: English

Acknowledgments
Editors' Note on Translation
Introduction
Culture and Discourse
Why Study Train Qtaku? A Social History of Imagination
Database Animals
Japan's Cynical Nationalism
Strategies of Engagement: Discovering, Defining, and Describing Otaku Culture in the United States
Infrastructure and Place
Comic Market as Space for Self-Expression in Otaku Culture
Otaku and the City: The Rebirth of Akihabara
Anime and Manga Fandom as Networked Culture
Contributors versus Leechers: Fansubbing Ethics and a Hybrid Public Culture
Community and Identity
Making Fujoshi Identity Visible and Invisible
Cosplay, Learning, and Cultural Practice
The Fighting Gamer Otaku Community: What Are They "Fighting" About?
"As Long as It's Nat Linkin Park Z": Popularity, Distinction, and Status in the AMV Subculture
Contributors
Index