Green to Gold How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

ISBN-10: 0300119976

ISBN-13: 9780300119978

Edition: 2006

Authors: Daniel C. Esty, Andrew S. Winston

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A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls. nbsp; This book explains what every executive must know to manage the environmental challenges facing society and the business world. Based on the authors' extensive experience with forward-thinking corporate leaders around the world -- and real-world examples from companies like BP, Toyota, Ikea, GE, and Nike -- Green to Gold shows how corporations create value by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear “how-to” advice for making sense of environmental challenges, achieving both environmental and business success, and establishing Eco-Advantage in the marketplace. Green to Gold is written for executives at every level and businesses of all kinds. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and the growing pressure from outside stakeholders to strive for “sustainability.” While highlighting successful strategies, the authors also examine in depth why environmental initiatives sometimes fail despite the best intentions. nbsp;Green to Gold will be the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line. With practical suggestions for incorporating environmental thinking into core business strategy and with a clear focus on execution, Esty and Winston offer up a thoughtful, pragmatic, and ultimately inspiring roadmap that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth.nbsp;
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Book details

List price: $27.50
Copyright year: 2006
Publisher: Yale University Press
Publication date: 10/9/2006
Binding: Hardcover
Pages: 384
Size: 6.25" wide x 9.50" long x 1.25" tall
Weight: 1.936
Language: English

Introduction: The Environmental Lens
Preparing for a New World
Eco-Advantage, Issues and opportunities for business in an environmentally sensitive world
Natural Drivers of the Green Wave, Environmental problems and how they shape markets
Who's Behind the Green Wave? Stakeholders and the power they wield
Strategies for Building Eco-Advantage
Managing the Downside, Green-to-Gold Plays to reduce cost and risk
Building the Upside, Green-to-Gold Plays to drive revenues and create intangible value
What WaveRiders Do
The Eco-Advantage Mindset, Looking through an environmental lens
Eco-Tracking, Understanding your company's environmental "footprint"
Redesigning Your World, Designing for the environment and "greening" the supply chain
Inspiring an Eco-Advantage Culture, Creating an organizational focus on environmental stewardship
Putting It All Together
Why Environmental Initiatives Fail, Pitfalls to avoid on the way to Eco-Advantage
Taking Action, Execution for sustained competitive advantage
Eco-Advantage Strategy, Key Eco-Advantage plays, tools, and plans
Additional Resources
Methodological Overview
Most Relevant Tools for Each Green-to-Gold Play
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