Commercialization of News in the Nineteenth Century
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Description: nbsp;nbsp;nbsp;nbsp; The Commercialization of News in the Nineteenth Centurytraces the major transformation of newspapers from a politically based press to a commercially based press in the nineteenth century.nbsp; Gerald J. Baldasty argues that broad changes in American society, the national economy, and the newspaper industry brought about this dramatic shift. nbsp;nbsp;nbsp;nbsp; Increasingly in the nineteenth century, news became a commodity valued more for its profitablility than for its role in informing or persuading the public on political issues.nbsp; Newspapers started out as highly partisan adjuncts of political parties.nbsp; As advertisers replaced political parties as the chief financial support of the press, they influenced newspapers in directing their content toward consumers, especially women.nbsp; The results were recipes, fiction, contests, and features on everything from sports to fashion alongside more standard news about politics. nbsp;nbsp;nbsp;nbsp; Baldasty makes use of nineteenth-century materials-newspapers from throughout the era, manuscript letters from journalists and politicians, journalism and advertising trade publications, government reports-to document the changing role of the press during the period.nbsp; He identifies three important phases: the partisan newspapers of the Jacksonian era (1825-1835), the transition of the press in the middle of the century, and the influence of commercialization of the news in the last two decades of the century.
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List price: $24.95
Copyright year: 1992
Publisher: University of Wisconsin Press
Publication date: 11/15/1992
Size: 6.00" wide x 9.00" long x 0.75" tall
|Tables and Figures|
|American Political Parties and the Press|
|New Directions in American Journalism|
|Advertising and the Press|
|Newspapers as Businesses|
|Shaping and Packaging the News: Luring Readers and Advertisers|
|The Commercialization of News|
|Appendix 1. Content Analysis Scheme|
|Appendix 2. Content Analysis Tables|