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Coming Attractions Reading American Movie Trailers

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ISBN-10: 0292705581

ISBN-13: 9780292705586

Edition: 2004

Authors: Lisa Kernan

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Starting from the premise that movie trailers can be considered a film genre, this study explores conventions as features of the genre & offers a primer for reading the rhetoric of movie trailers.
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Book details

Copyright year: 2004
Publisher: University of Texas Press
Publication date: 11/1/2004
Binding: Paperback
Pages: 308
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.550
Language: English

Lisa Kernan (1952-2006) held a dual appointment at UCLA as the library’s film, television, theater, and photography subject specialist and as a lecturer in the Department of Film, Television, and Digital Media.

Trailers: A Cinema of [Coming] Attractions
Trailer Rhetoric
The Classical Era: The "Mythic Universal American"
The Transitional Era: Chasing the Elusive Audience
The Contemporary Era: The Global Family Audience
Conclusion. The Cinema Is Dead: Long Live the Cinema of [Coming] Attractions
Filmography of Trailers Viewed
Selected Bibliography