Campaign Craft The Strategies, Tactics and Art of Campaign Management

ISBN-10: 0275970949

ISBN-13: 9780275970949

Edition: 2nd 2001 (Revised)

Authors: Daniel M. Shea, Michael John Burton

List price: $31.95
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Book details

List price: $31.95
Edition: 2nd
Copyright year: 2001
Publisher: ABC-CLIO, LLC
Publication date: 6/26/2001
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English

Series Foreword
Introduction: Consultant-Centered Campaigns
The Campaign Plan
The Lay of the Land: Understanding the Campaign Context
The Context of the Race
Demographic Research: The Theory of Aggregate Inference
Candidate and Opposition Profiles: Looking at the Record
Strategic Thinking
Prior Electoral Targeting
Polling: The Focus of Strategic Vision
General Strategy
Voter Contact Techniques
Fund-raising Strategy and Tactics
Strategic Communications
News Coverage
Returning to the Grassroots
Conclusion: The Future of Political Campaign Organization
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