Campaign Craft The Strategies, Tactics, and Art of Political Campaign Management, 2nd Edition

Name: Campaign Craft The Strategies, Tactics, and Art of Political Campaign Management, 2nd Edition
Price: 6.08 USD
Availability: InStock
ISBN: 9780275970949

ISBN-10: 0275970949

ISBN-13: 9780275970949

Edition: 2nd 2001 (Revised)

Authors: LLC ABC-CLIO, Michael John Burton

List price: $31.95

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Book details

List price: $31.95
Edition: 2nd
Copyright year: 2001
Publisher: ABC-CLIO, LLC
Publication date: 6/26/2001
Binding: Paperback
Pages: 256
Size: 6.10" wide x 9.21" long x 0.75" tall
Weight: 0.880
Language: English



Series Foreword



Preface


Acknowledgments



Introduction: Consultant-Centered Campaigns



The Campaign Plan



The Lay of the Land: Understanding the Campaign Context



The Context of the Race



Demographic Research: The Theory of Aggregate Inference



Candidate and Opposition Profiles: Looking at the Record



Strategic Thinking



Prior Electoral Targeting



Polling: The Focus of Strategic Vision



General Strategy



Voter Contact Techniques



Fund-raising Strategy and Tactics



Strategic Communications



News Coverage



Returning to the Grassroots



Conclusion: The Future of Political Campaign Organization


References


Index