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Enviropop Studies in Environmental Rhetoric and Popular Culture

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ISBN-10: 0275969282

ISBN-13: 9780275969288

Edition: 2002

Authors: Mark Meister, Phyllis M. Japp

List price: $95.00
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Although much scholarly and critical attention has been paid to the relationship between rhetoric and environmental issues, media and environmental issues, and politics and environmental issues, no book has yet focused on the relationship between popular culture and environmental issues. This collection of essays provides a rigorous and multifaceted rhetorical and critical perspective on the ways in which the language and imagery of nature is incorporated strategically into various popular culture texts--ranging from greeting cards to advertisements to supermarket tabloids. As a distinguished group of scholars reveals, our notions about the environment and environmentalism are both…    
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Book details

List price: $95.00
Copyright year: 2002
Publisher: Bloomsbury Publishing USA
Publication date: 9/30/2002
Binding: Hardcover
Pages: 248
Size: 6.14" wide x 9.21" long x 0.50" tall
Weight: 0.990
Language: English

Introduction: a Rationale for Studying Environmental Rhetoric and Popular Culture
References
When Hallmark Calls Upon Nature: Images of Nature in Greeting Cards
References
Monopoly� the National Parks Edition: Reading Neo-Liberal Simulacra
Cultivating the Agrarian Myth in Hollywood Films
Prime-Time Subversion: the Environmental Rhetoric of the Simpsons
References
Purification Through Simplification: Nature, the Good Life, and Consumer Culture
An Analysis of the "tree-Hugger" Label
From Loch Ness Monsters to Global Warming: Framing Environmental Risk in a Supermarket Tabloid
A Faint Green Sell: Advertising and the Natural World
Environment as Consumer Icon in Advertising Fantasy
Living Above It All: the Liminal Fantasy of Sport Utility Vehicle Advertisements
Index
About the Editors and Contributors
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