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Corporate Community Relations The Principle of the Neighbor of Choice

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ISBN-10: 027596471X

ISBN-13: 9780275964719

Edition: 1999

Authors: Edmund M. Burke

List price: $35.00
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The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior. They expect companies to respect the environment, respond to the concerns of the community residents, and contribute to the support of community institutions. As Burke illustrates, a company's community reputation also affects the behavior of consumers and employees. Consumers prefer to buy products from companies that are involved in the community. Employees are attracted to companies that have a good community reputation. Just as successful companies need to be a supplier…    
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Book details

List price: $35.00
Copyright year: 1999
Publisher: ABC-CLIO, LLC
Publication date: 2/28/1999
Binding: Paperback
Pages: 208
Size: 6.25" wide x 9.50" long x 0.75" tall
Weight: 0.682
Language: English

EDMUND M. BURKE is Founder and Director Emeritus of The Center for Corporate Citizenship at Boston College. The author of Corporate Community Relations (Quorum, 1999), he conducts seminars and training programs on corporate citizenship and consults to business leaders on issues of social responsibility and strategy.

Foreword: Why Merck Needs to Be a Neighbor of Choice
Introduction: The New Expectations for Today's Corporation
The Principle of the Neighbor of Choice
The Psychological Contract From Balloons and T-Shirts to Neighbor of Choice
How to Achieve a Competitive Advantage
Implementing Neighbor of Choice
The Company Assessment Who Are the Corporation's Communities?
The ""Shadow Constituencies""
The Community Assessment
The Three Strategies
The First Strategy
Building Relationships of Trust T