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Who Cares Wins Why Good Business Is Better Business

ISBN-10: 0273762532

ISBN-13: 9780273762539

Edition: 2012

Authors: David Jones

List price: $14.99
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Description:

Customers care about the social and environmental impact of your business, and they now have the power to expose any practices that appear unethical. This text shows how to use social media to engage with customers and grow your business.
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Book details

List price: $14.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 11/9/2011
Binding: Paperback
Pages: 208
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.682
Language: English

Preface
Publisher's acknowledgements
Out-behaving the competition: why business now needs to do good to do well
A change of direction
The three ages of socially responsible business
Poster child for an era
Influence epidemic
Putting social responsibility at the core of business strategy
Big is good
Radical transparency
Act before somebody acts on your behalf
Caveat: the customer isn't always right
Out-behaving the competition
Summary: being the company you want to keep
The new world of marketing: creating a successful brand in a dramatically changing world
Someone changed the questions
Brilliant ideas
Summary: the new rules for the Social Brand
Leadership in a world of radical transparency
You can't opt out
Social media will make business better
Doing good and doing well
How not to do it #fail
Be fast, be authentic, be transparent
Be prepared - social media is always on the record
Social media exposes true corporate culture
The antisocial boss
Be worried
Engaging your employees
To friend or not to friend, that is the question
Social media gets legal
Having a policy is a good policy
Don't seek to control, seek to create value
Being a good leader
Summary: how to get social
Creating good: the rise of the social entrepreneur
Social media entrepreneurs
Social entrepreneurs from big business
Social responsibility at the core from the start
The intersection of social responsibility and social media -the movement generation
Some challenges for socially responsible startups
Have idea, need money
The road ahead
We-volution: how collaboration is changing business
Who shares wins
Collaborative production: from new product development to social product development
From B2C to C2B
A dis-industrial revolution?
Collaboration to enhance a product experience
We-commerce
To infinity and beyond
Cutting out the corporation
There's no T in 'we'
Collective good
Open source drives collaboration
The smartest brains are often outside of your organisation
A problem shared is a problem solved
The new collaborative world
Summary: the power of many
A new idea for a new era: the Social Business Idea"!
MAC: Viva Clam, featuring Lady Gaga
Levi's: Water<Less
Marks & Spencer: Plan A
Nike: Better World
American Express: Members Project
Unilever: Dove Campaign for Real Beauty
Pepsi: Refresh
The Body Shop
Croupe Danone: Grameen Danone
General Electric: Ecomagination
WWF: Earth Hour
RED
Starbucks: Shared Planet
Whole Foods Market: Whole Foods - Whole People - Whole Planet
Sydney Water: Tap
Summary: Social Business IdeasTM
The future: making a decent profit
The people are revolting
Past performance is no guarantee of future success
The biggest barrier