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Research Methods in Business Studies

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ISBN-10: 0273712047

ISBN-13: 9780273712046

Edition: 4th 2010

Authors: Pervez Ghauri, Kjell Gronhaug

List price: $155.45
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Book details

List price: $155.45
Edition: 4th
Copyright year: 2010
Publisher: Pearson Education Canada
Publication date: 3/25/2010
Binding: Paperback
Pages: 288
Size: 6.25" wide x 9.25" long x 0.25" tall
Weight: 1.320
Language: English

Professor of services marketingResearch areas: nbsp; - Research methods - Innovations - Buyer behaviour - Marketing strategy - Strategy - Marketing strategies in emergent markets