Exploring Corporate Strategy: Text and Cases

Name: Exploring Corporate Strategy: Text and Cases
Availability: OutOfStock
ISBN: 9780273711926

ISBN-10: 027371192X

ISBN-13: 9780273711926

Edition: 8th 2008

Authors: Gerry Johnson, Kevan Scholes, Richard Whittington

List price: $150.40

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Description:

Over750,000studentsworldwidehave used thisbest-sellingbook to understand and explore strategic management through their academic and professional careers. nbsp; Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. nbsp; The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Book details

List price: $150.40
Edition: 8th
Copyright year: 2008
Publisher: Prentice Hall Higher Education
Publication date: 1/14/2008
Binding: Paperback
Pages: 920
Size: 7.75" wide x 10.25" long x 1.25" tall
Weight: 3.696
Language: English




Introducing StrategyThe Strategic Position



The Environment



Strategic Capability



Governance and Stakeholders



Strategy and CultureStrategic Choices



Business-level strategy



Innovation & Entrepreneurship



Corporate Diversity



International strategy



Directions & MethodsStrategy Into Action



Organising for success



Enabling success



Managing changeStrategy Development



Strategy development Processes



The Practice of Strategy


Epilogue: The Strategy Lenses