Exploring Corporate Strategy Text Only

Name: Exploring Corporate Strategy Text Only
Price: 8.78 USD
Availability: InStock
ISBN: 9780273687399

ISBN-10: 0273687395

ISBN-13: 9780273687399

Edition: 7th 2005 (Revised)

Authors: Kevan Scholes, Richard Whittington, Gerry Johnson

List price: $106.67

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An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

Book details

List price: $106.67
Edition: 7th
Copyright year: 2005
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 672
Size: 7.72" wide x 10.43" long x 0.98" tall
Weight: 2.706
Language: English




Introduction



Introducing strategy Commentary on Part I: Strategy lenses



The Strategic Position



The Environment



Strategic Capability



Expectations and Purposes Commentary on Part II: Coping with complexity: the 'business idea'



Strategic Change



Business-Level Strategy



Corporate-Level and International Strategy



Directions and Methods of Development Commentary on Part III: Strategy selection



Strategy Into Action



Organising for Success



Enabling Success



Managing Strategic Change Commentary on Part IV: Strategy into Action



How Strategy Develops



Understanding Strategy Development Commentary on Part V Strategy development in organisations