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Exploring Corporate Strategy Text Only

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ISBN-10: 0273687395

ISBN-13: 9780273687399

Edition: 7th 2005 (Revised)

Authors: Kevan Scholes, Richard Whittington, Gerry Johnson

List price: $106.67
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Description:

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.
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Book details

List price: $106.67
Edition: 7th
Copyright year: 2005
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 672
Size: 7.25" wide x 11.25" long x 1.00" tall
Weight: 2.640
Language: English

Introduction
Introducing strategy Commentary on Part I: Strategy lenses
The Strategic Position
The Environment
Strategic Capability
Expectations and Purposes Commentary on Part II: Coping with complexity: the 'business idea'
Strategic Change
Business-Level Strategy
Corporate-Level and International Strategy
Directions and Methods of Development Commentary on Part III: Strategy selection
Strategy Into Action
Organising for Success
Enabling Success
Managing Strategic Change Commentary on Part IV: Strategy into Action
How Strategy Develops
Understanding Strategy Development Commentary on Part V Strategy development in organisations