Innovator's Hypothesis How Cheap Experiments Are Worth More Than Good Ideas

Name: Innovator's Hypothesis How Cheap Experiments Are Worth More Than Good Ideas
Price: 4.65 USD
Availability: InStock
ISBN: 9780262528962

ISBN-10: 0262528967

ISBN-13: 9780262528962

Edition: 2014

Authors: Michael Schrage

List price: $22.95

30 day, 100% satisfaction guarantee!

Buy new: $16.79

Marketplace

4 new & used from $4.65

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively -- and competitively -- crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than…

Book details

List price: $22.95
Copyright year: 2014
Publisher: MIT Press
Publication date: 2/12/2016
Binding: Paperback
Pages: 256
Size: 6.02" wide x 8.94" long x 0.67" tall
Weight: 0.990
Language: English

Michael Schrage is a Research Fellow at the Center for Digital Business at MIT Sloan School of Management. A sought-after consultant on business innovation, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate and What Do You Want Your Customers to Become?