Culture and Consumption II Markets, Meaning, and Brand Management

ISBN-10: 025321761X

ISBN-13: 9780253217615

Edition: 2005

Authors: Grant David McCracken

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A follow-up to the author's first book by the same title, this text trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment.
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Book details

List price: $20.95
Copyright year: 2005
Publisher: Indiana University Press
Publication date: 7/22/2005
Binding: Paperback
Pages: 240
Size: 6.12" wide x 9.25" long x 0.74" tall
Weight: 0.836
Language: English

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

Living in the material world
On Oprah
The Drew Bledsoe paradox : the mysterious home economics of homo economicus
Homeyness : a cultural account of one constellation of consumer goods and meanings
Calling grease
When cars could fly : Raymond Loewy, John Kenneth Galbraith, and the 1954 Buick
Marilyn Monroe, inventor of blondness
Who is the celebrity endorser? : cultural foundations of the endorsement process
The strange power of Uncle Meyer's wallet
Culture and culture at the Royal Ontario Museum : an anthropological approach to a marketing problem
Taking Madison Avenue by storm
Advertising : meaning versus information
Sarah Zupko, meet Mrs. Woolworth
Meaning-management : an anthropological approach to the creation of value
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