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Culture and Consumption II Markets, Meaning, and Brand Management

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ISBN-10: 025321761X

ISBN-13: 9780253217615

Edition: 2005

Authors: Grant David McCracken

List price: $20.95
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Description:

A follow-up to the author's first book by the same title, this text trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment.
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Book details

List price: $20.95
Copyright year: 2005
Publisher: Indiana University Press
Publication date: 7/22/2005
Binding: Paperback
Pages: 240
Size: 6.14" wide x 9.25" long x 0.59" tall
Weight: 0.836
Language: English

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

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Culture and culture at the Royal Ontario Museum : an anthropological approach to a marketing problem
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Sarah Zupko, meet Mrs. Woolworth
Meaning-management : an anthropological approach to the creation of value