Creatures of Politics Media, Message, and the American Presidency

Name: Creatures of Politics Media, Message, and the American Presidency
Availability: InStock
ISBN: 9780253007520

ISBN-10: 0253007526

ISBN-13: 9780253007520

Edition: 2012

Authors: Michael Lempert, Michael Silverstein

List price: $21.99

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Description:

It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call "message." Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments in debates, political ads, interviews, speeches, and talk shows to explain how these political creations…

Book details

List price: $21.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 9/12/2012
Binding: Paperback
Pages: 284
Size: 6.14" wide x 8.98" long x 0.83" tall
Weight: 0.880
Language: English

Michael Lempertis Assistant Professor of Anthropology at the University of Michigan.



Preface and Acknowledgments



Introduction: "Message" Is the Medium



Getting It "Ju…st Right!"



Addressing "The Issues"



Ethno-Blooperology



Unflipping the Flop



The Message in Hand



What Goes Around…


Notes


References


Index