Marketing Nutrition Soy, Functional Foods, Biotechnology, and Obesity

ISBN-10: 0252074556

ISBN-13: 9780252074554

Edition: 2007

Authors: Brian Wansink

List price: $23.00 Buy it from $12.97
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Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansinkrsquo;sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other productsrsquo; failures and successes. The key problem with marketing nutrition remains, after all, marketing.
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Book details

List price: $23.00
Copyright year: 2007
Publisher: University of Illinois Press
Publication date: 2/1/2007
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.726

Secrets About Food and People
Nutrition Knowledge That Matters
Classified World War II Food Secrets
If It Sounds Good, It Tastes Good
Tools for Targeting
Profiling the Perfect Consumer
Mental Maps That Lead to Consumer Insights
Targeting Nutritional Gatekeepers
The Health of Nations
The De-marketing of Obesity
Why Five-a-Day Programs Often Fail
Winning the Biotechnology Battle
Managing Consumer Reactions to Food Crises
Labeling that Actually Works
Leveraging Food and Drug Administration Health Claims
Health Claims: When Less Equals More
Marketing Nutrition
Introducing Unfamiliar Foods to Unfamiliar Lands
Global Best Practices
Conclusion: Looking Backward and Speeding Forward
References and Suggested Readings
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