Marketing Nutrition Soy, Functional Foods, Biotechnology, and Obesity
List price: $23.00
Buy it from $12.97
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansinkrsquo;sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other productsrsquo; failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $23.00
Copyright year: 2007
Publisher: University of Illinois Press
Publication date: 2/1/2007
Size: 6.00" wide x 9.00" long x 0.75" tall
|Secrets About Food and People|
|Nutrition Knowledge That Matters|
|Classified World War II Food Secrets|
|If It Sounds Good, It Tastes Good|
|Tools for Targeting|
|Profiling the Perfect Consumer|
|Mental Maps That Lead to Consumer Insights|
|Targeting Nutritional Gatekeepers|
|The Health of Nations|
|The De-marketing of Obesity|
|Why Five-a-Day Programs Often Fail|
|Winning the Biotechnology Battle|
|Managing Consumer Reactions to Food Crises|
|Labeling that Actually Works|
|Leveraging Food and Drug Administration Health Claims|
|Health Claims: When Less Equals More|
|Introducing Unfamiliar Foods to Unfamiliar Lands|
|Global Best Practices|
|Conclusion: Looking Backward and Speeding Forward|
|References and Suggested Readings|