Marketing Nutrition Soy, Functional Foods, Biotechnology, and Obesity

Name: Marketing Nutrition Soy, Functional Foods, Biotechnology, and Obesity
Price: 5.7 USD
Availability: InStock
ISBN: 9780252074554

ISBN-10: 0252074556

ISBN-13: 9780252074554

Edition: 2007

Authors: Brian Wansink

List price: $23.00

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Description:

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansinkrsquo;sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other productsrsquo; failures and successes. The key problem with marketing nutrition remains, after all, marketing.

Book details

List price: $23.00
Copyright year: 2007
Publisher: University of Illinois Press
Publication date: 2/1/2007
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 0.70" tall
Weight: 0.726
Language: English



Acknowledgments


Credits


Introduction



Secrets About Food and People



Nutrition Knowledge That Matters



Classified World War II Food Secrets



If It Sounds Good, It Tastes Good



Tools for Targeting



Profiling the Perfect Consumer



Mental Maps That Lead to Consumer Insights



Targeting Nutritional Gatekeepers



The Health of Nations



The De-marketing of Obesity



Why Five-a-Day Programs Often Fail



Winning the Biotechnology Battle



Managing Consumer Reactions to Food Crises



Labeling that Actually Works



Leveraging Food and Drug Administration Health Claims



Health Claims: When Less Equals More



Marketing Nutrition



Introducing Unfamiliar Foods to Unfamiliar Lands



Global Best Practices


Conclusion: Looking Backward and Speeding Forward


References and Suggested Readings


Index