Broadcast Announcing Worktext A Media Performance Guide

ISBN-10: 0240810589

ISBN-13: 9780240810584

Edition: 3rd 2009 (Revised)

List price: $59.95
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Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on the comprehension of what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news. * New coverage of internet radio announcing techniques gives you a broader view of broadcast outlets *Presented in brief, easy-to-digest modules with self-study questions and projects that encourages active participation * CD with audio/video samples for enhanced learning
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Book details

List price: $59.95
Edition: 3rd
Copyright year: 2009
Publisher: Taylor & Francis Group
Publication date: 3/2/2009
Binding: Paperback
Pages: 352
Size: 9.00" wide x 11.50" long x 0.75" tall
Weight: 2.2
Language: English

David E. Reese is General Manager of KUNV radio and Affiliate Assistant Professor in the Greenspun School of Journalism and Media Studies in the College of Urban Affairs at the University of Nevada, Las Vegas (UNLV). Previously he was Adjunct Professor and Director of WJCU at John Carroll University, Cleveland, Ohio. Prior to entering the academic field he worked in commercial radio in positions ranging from announcer to account executive to general manager. He is the author of many articles on college radio and, with Professor Lynne S. Gross, author of Radio Production Worktext (Focal Press).

Introduction to Professional Announcing
The Audio Performance Environment
The Television Performance Environment
Vocal Development
Performance Development
Commercial Announcing
News Announcing
Music Announcing
Sports Announcing
Speciality Announcing
Legal and Ethical Issues for Mass Media Performers
Beginning an Announcing Career
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