Electronic Media Management
Edition: 5th 2006 (Revised)
List price: $77.95
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Description: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $77.95
Copyright year: 2006
Publisher: Taylor & Francis Group
Publication date: 3/30/2006
Size: 7.50" wide x 10.25" long x 0.75" tall
|Broadcast Station Management|
|Human Resource Management|
|Broadcast Promotion and Marketing|
|Managing the Cable Television System|
|Public Broadcast Station Management|
|Entry into the Electronic Media Business|