TV Commercials: How to Make Them Or, How Big Is the Boat?

Name: TV Commercials: How to Make Them Or, How Big Is the Boat?
Availability: InStock
ISBN: 9780240805924

ISBN-10: 0240805925

ISBN-13: 9780240805924

Edition: 2005

Authors: Ivan Cury

List price: $63.95

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Description:

Commercial production is fundamentally different from either film or television projects. This text outlines the key issues that need to be considered when producing commercials, as well as defining the specific roles that are particular to each player.

Book details

List price: $63.95
Copyright year: 2005
Publisher: Routledge
Publication date: 10/19/2004
Binding: Paperback
Pages: 246
Size: 7.48" wide x 9.17" long x 0.55" tall
Weight: 1.320
Language: English



Introduction


History of Advertising from the Creative Perspective


Client/Agency Relationship


Putting the Material Together


Kinds of Clients and Commercials


Working on Different Budgets


Types of Production Media


The Client


Picking an Agency


The Agency


Who's Who


Shooting on Film


Video Shoot


Animation


Edits


Tests


Internships


Web Sites


Associations