Solving Problems with Design Thinking Ten Stories of What Works
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Description: Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $29.95
Copyright year: 2013
Publisher: Columbia University Press
Publication date: 9/3/2013
Size: 6.25" wide x 9.75" long x 1.00" tall
|Dispelling the Moses Myth|
|Reimagining the Trade Show Experience at IBM|
|Postmerger Integration at Suncorp|
|Transforming B<sub>2</sub>B Customer Engagement at <sub>3</sub>M|
|Rethinking Strategic Planning at SAP|
|Redesigning the Customer Contact Center at Toyota|
|Social Networking at Me You Health|
|Industry Collaboration in Financial Services with the FiDJI Project|
|Rethinking Subsidized Meals for the Elderly at The Good Kitchen|
|Engaging the Citizens of Dublin|
|Scaling a Design Thinking Competency at Intuit|
|Where Do We Go from Here?|
|Postscript: Educating Managers for Design|