Solving Problems with Design Thinking Ten Stories of What Works

Name: Solving Problems with Design Thinking Ten Stories of What Works
Price: 3.6 USD
Availability: InStock
ISBN: 9780231163569

ISBN-10: 0231163568

ISBN-13: 9780231163569

Edition: 2013

Authors: Jeanne Liedtka, Andrew King, Kevin Bennett

List price: $29.95

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Description:

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative…

Book details

List price: $29.95
Copyright year: 2013
Publisher: Columbia University Press
Publication date: 9/3/2013
Binding: Hardcover
Pages: 232
Size: 6.25" wide x 9.75" long x 1.00" tall
Weight: 0.990
Language: English



Preface


Acknowledgments



Dispelling the Moses Myth



Reimagining the Trade Show Experience at IBM



Postmerger Integration at Suncorp



Transforming B<sub>2</sub>B Customer Engagement at <sub>3</sub>M



Rethinking Strategic Planning at SAP



Redesigning the Customer Contact Center at Toyota



Social Networking at Me You Health



Industry Collaboration in Financial Services with the FiDJI Project



Rethinking Subsidized Meals for the Elderly at The Good Kitchen



Engaging the Citizens of Dublin



Scaling a Design Thinking Competency at Intuit



Where Do We Go from Here?


Postscript: Educating Managers for Design