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Token of My Affection Greeting Cards and American Business Culture

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ISBN-10: 0231118791

ISBN-13: 9780231118798

Edition: 2004

Authors: Barry Shank

List price: $32.00
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Description:

Each year in the United States, millions of mass-produced greeting cards proclaim their occasional messages: "For My Loving Daughter," "On the Occasion of Your Marriage," and "It's a Boy!" For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Contemporary incarnations of these emotional transactions performed through small bits of decorated paper are often dismissed as vacuous clichs employing worn-out stereotypes. Nevertheless, the relationship of greeting cards to systems of material production is well worth studying and understanding, for the modern greeting card is…    
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Book details

List price: $32.00
Copyright year: 2004
Publisher: Columbia University Press
Publication date: 7/4/2006
Binding: Paperback
Pages: 368
Size: 5.50" wide x 7.75" long x 0.75" tall
Weight: 0.968
Language: English

Introduction
Structured Feelings amid Circulations of the Heart Vicious Sentiments
Nineteenth-Century Valentines and the Sentimental Production of Class Boundaries
The Nineteenth-Century Christmas Card
The Chromo-Reproduction of Sentimental Value Corporate Sentiment
The Rise of the Twentieth-Century Greeting Card Industry and the American Culture of Business Condensation, Displacement, and Masquerade
The Dream-Work of Greeting Cards Knitting the Social Lace
The Use of Greeting Cards All This Senseless Rationality
Beyond the End of the Modern Era of Greeting Cards