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Writing about Business The New Knight-Bagehot Guide to Economics and Business Journalism

ISBN-10: 023111835X

ISBN-13: 9780231118354

Edition: 2nd 2001

Authors: Terri Thompson

List price: $45.00
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Description:

Drawing upon the experience of some forty of the nation's finest journalists, all alumni of the Knight-Bagehot Fellowship in Economics and Business Journalism at Columbia University, this book is a complete guide to writing about business and economics. Writing About Business begins by demystifying basic concepts of macroeconomics, microeconomics, financial markets, and international economics and trade. Next, it provides practical reporting tips, from how to use statistics to understanding what the government has in its files, from conducting live interviews to using electronic data to generate stories about companies. In closing, the book suggests investigative techniques and strategies for covering specific beats, including personal finance, health care, the environment, labor and workplace issues, media and entertainment businesses, technology, small businesses, and not-for-profit institutions. To many journalists and public relations professionals, business and financial writing can appear fraught with complexity. With its wealth of practical information, Writing About Business helps these writers with the often daunting task of reporting on business and industry.
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Book details

List price: $45.00
Edition: 2nd
Copyright year: 2001
Publisher: Columbia University Press
Publication date: 11/14/2000
Binding: Paperback
Pages: 480
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.694
Language: English

Terri Thompson became director of the Knight-Bagehot Fellowship in June 1993. In her twenty years as a business journalist, she has worked for Business Week, U. S. News & World Report, Institutional Investor,and Lear's,among others. She is a former president of the New York Financial Writers' Association and the author of Biz Kids' Guide to Success: Money-Making Ideas for Young Entrepreneurs.

Preface and Acknowledgments
The Guide, by Terri Thompson
Director, Knight-Bagehot
Fellowship in Economics and Business Jo Writing About Business and the Economy, by Chris Welles, fellowship director, 1977-1985
Basic Concepts Macroeconomics
How Economic Systems Work
The Political Economy of Government and Business
Government Regulation and the Regulators
Economic Indicators
Demystifying the Federal Reserve
Economics of the Firm
Business Management: Organization of the Firm
Sales and Marketing
Accounting Principles and Practices
How to Read Financial Statements
Covering Business in Your Town
Capital Markets, Banking, and Finance
Where Wall Street Meets Main Street
The Stock Market
The Bond Market
Derivatives and Other Exotic Securities
Hedge Funds
Trade and Global Economics
International Business
Global Financial Markets
Covering the World Bank
Practical Reporting and Writing Tips
How to Use Numbers and Statistics
What You Can Get from Public and Private Companies
What the Government Has in Its Files
The Freedom of Information Act
Internet Resources for Business Reporters
How to Use Electronic Data to Generate Company Stories
Live Sources-How Do You Get Them to Talk?
Conducting Live Television Interviews
Business Journalism on TV
Online Journalism
Ethics in Business Journalism
Getting the Story: Investigative Techniques and Strategies for Covering Specific Beats
Personal Finance
The Insurance Industry
Health Care
Technology and Telecommunications
Media and Entertainment
Real Estate and Urban Development
The Retail Industry
The Environment
Labor and Workplace Issues
Consumer Reporting
Taxes
Not-for-Profit Institutions
Founding the Fellowship, by Stephen B. Shepard, editor-in-chief, Business Week
Glossary