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Raising Consumers Children and the American Mass Market in the Early Twentieth Century

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ISBN-10: 0231113897

ISBN-13: 9780231113892

Edition: 2005

Authors: Lisa Jacobson

List price: $30.00
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Description:

In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important -- and controversial -- dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child…    
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Book details

List price: $30.00
Copyright year: 2005
Publisher: Columbia University Press
Publication date: 10/14/2005
Binding: Paperback
Pages: 320
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.924
Language: English

Lisa Jacobson is an associate professor in the history department at the University of California, Santa Barbara.

Acknowledgments
Introduction "Big Sales from Little Folks"
He Development of Juvenile Advertising From Thrift Education to Consumer Training
Reforming the Child Spender Heroes of the New Consumer Age
Imagining Boy Consumers Athletic Girls and Beauty Queens
Imagining the Peer-Conscious Adolescent Consumers Revitalizing the American Home
Playrooms, Parenting, and the Middle-Class Child Consumer Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression Epilogue
Notes
Index