Idea Writers Copywriting in a New Media and Marketing Era

Name: Idea Writers Copywriting in a New Media and Marketing Era
Availability: InStock
ISBN: 9780230613881

ISBN-10: 0230613888

ISBN-13: 9780230613881

Edition: 2010

Authors: Anthony Vagnoni, Jonah Bloom, Teressa Iezzi

List price: $44.99

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Description:

A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns have become more complicated with so many media platforms to write for--print, television, internet search, online, and cell phones. How do you write a great headline with perfect copy for so many outlets? Beyond Wordsguides both new and experienced copywriters through the process of creating compelling messages that sell. Vagnoni, an industry expert, shows readers what it's like to work in the fast-paced world of an agency while providing practical advice such as how do you sell your ideas; how to work within a creative…

Book details

List price: $44.99
Copyright year: 2010
Publisher: Palgrave Macmillan
Publication date: 12/14/2010
Binding: Paperback
Pages: 213
Size: 6.21" wide x 9.20" long x 0.45" tall
Weight: 0.550
Language: English




The Creativity Age



Bernbach to the Future



The Storytellers



Digital is not a channel



How to not write advertising



Life in Adland



Bringing Ideas to Life



Itï¿½ï¿½ï¿½s Just Getting Good


Appendix


And Now a Few Words From Lee Clow