$12 Million Stuffed Shark The Curious Economics of Contemporary Art

ISBN-10: 0230610226

ISBN-13: 9780230610224

Edition: 2008

Authors: Donald N. Thompson

List price: $26.00
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"Why would a very smart New York investment banker pay12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for140 million? And why does a leather jacket with silver chain attached, tossed in a corner and titled 'No-One Ever Leaves', bring690,000 at a 2007 Sotheby's auction?" "This intriguing and entertaining book is the first to look at the economics of the modern art world and the marketing strategies which power the market to produce such astronomical prices for the latest Hirst, Koons or Emin. Don Thompson talks to auction houses, dealers and collectors, and reveals the psychology behind the art market, showing how far it is driven by lust and self-aggrandizement of possession. It is a world, the author shows, in which brand is all-important, and which in many ways has most in common with the branded world of luxury fashion. The result is a fascinating, shrewd and highly readable insight into a modern-day phenomenon. In contemporary art, you are nobody until somebody brands you."--BOOK JACKET.
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Book details

List price: $26.00
Copyright year: 2008
Publisher: Palgrave Macmillan
Publication date: 9/16/2008
Binding: Hardcover
Pages: 272
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.034
Language: English

Don Thompsonteaches marketing and economics in the MBA program at the Schulich School of Business at York University in Toronto. Henbsp;has nbsp;taught at the London School of Economics and at Harvard Business School. He lives in London and Toronto.

The $12 Million Stuffed Shark
Branding and Insecurity
Branded Auctions
Branded Dealers
The Art of the Dealer
Art and Artists
Damien Hirst and the Shark
Warhol, Koons, and Emin
Charles Saatchi: Branded Collector
Christie's and Sotheby's
Choosing an Auction Hammer
Auction Psychology
The Secret World of Auctions
Francis Bacon's Perfect Portrait
Auction Houses vs. Dealers
Art Fairs: The Dealer's Final Frontier
Art and Money
Pricing Contemporary Art
Art Critics
End Game
Contemporary Art as an Investment
Art Websites
Photo Credits
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