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Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Best in textbook rentals since 2012!

ISBN-10: 0230340342

ISBN-13: 9780230340343

Edition: 2012

Authors: Tim Calkins

List price: $69.99
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Defensive strategy is a brutal business; the objective is the drive competitors into the ground and make off with their ideas. It isn’t pretty but a good defense can be very effective. Indeed, a good defense is far more important that a good offense. If you fail trying to grow, you will miss your objectives. If you fail defending your business, you can lose everything. Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Every…    
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Book details

List price: $69.99
Copyright year: 2012
Publisher: Palgrave Macmillan
Publication date: 10/11/2012
Binding: Hardcover
Pages: 294
Size: 6.38" wide x 9.33" long x 0.78" tall
Weight: 1.056
Language: English