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Business Strategy An Introduction

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ISBN-10: 023021858X

ISBN-13: 9780230218581

Edition: 3rd 2011

Authors: David Campbell, David Edgar, George Stonehouse

List price: $89.00
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A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used to explain complex issues and concepts. The exploration of the concepts reflects the most recent research in strategic management. Comprehensive coverage of topics includes current debates on ethics and resource-based strategy. The treatment of key issues via the use of up-to -date examples and case studies has been carefully structured for students who are studying this subject area for the first time. The pedagogical development within each chapter enables the students to apply and consolidate what they have learned. There are clear objectives, examples and case studies from a good range of industry sectors and organizations that students can relate to. These are used to contextualise and demonstrate application of the concepts discussed. Review and discussion questions are at the end of each chapter following the summary to allow students to consolidate their learning vis a vis the objectives and take it forward. Longer, more substantial case studies and questions have been included at the back of the textbook for seminar and assignment work. Model answers and guidelines relating to the discussion and case study questions are in the accompanying lecturer's supplement. David Campbell is also the author or Organizations and the Business Environment, published by Butterworth-Heinemann. * Complex issues described in a straightforward way for students new to this topic * Student friendly learning features throughout
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Book details

List price: $89.00
Edition: 3rd
Copyright year: 2011
Publisher: Palgrave Macmillan
Publication date: 4/15/2011
Binding: Paperback
Pages: 392
Size: 7.50" wide x 9.75" long x 1.00" tall
Weight: 1.122
Language: English

As a child in New York, author Joseph Campbell (1904-1987) became interested in Native Americans and mythology through books about American Indians and visits to the American Museum of Natural History. He wrote more than 40 books including The Hero with a Thousand Faces (1949), The Mythic Image (1974), and The Power of Myth (1988) with Bill Moyers, and is now considered one of the foremost interpreters of sacred tradition in modern time. Campbell earned his B.A. and M.A. degrees at Columbia University in 1925 and 1927, but quit the doctoral program when he was told that mythology was not an acceptable subject for his thesis. He subsequently studied medieval French and Sanskrit in Paris and Germany, taught at the Canterbury School, and in 1934, joined the literature department at Sarah Lawrence College. During the 1940s and 1950s he collaborated with Swami Nikhilananda on translations of the Upanishads and The Gospel of Sri Ramakrishna.

An Introduction To the Strategic Process
Strategy and strategic management
Internal Analysis
The business organisation
Human resources and culture
Financial analysis and performance indcators
Products and markets
External Analysis
Analysis of the macroenvironment
Analysis of the competitive environment
Competitive advantage
Strategic Implementation and Management
Evaluation and selection of strategies
Strategic implementation
Strategic development
Quality, operations, performance and benchmarking
International and global strategies
Social responsibility and business ethics
Strategic management
Glossary of key terms