Business Strategy An Introduction

Name: Business Strategy An Introduction
Price: 18.07 USD
Availability: InStock
ISBN: 9780230218581

ISBN-10: 023021858X

ISBN-13: 9780230218581

Edition: 3rd 2011

Authors: David Edgar, George Stonehouse, George Stonehouse

List price: $89.00

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Description:

A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used to explain complex issues and concepts. The exploration of the concepts reflects the most recent research in strategic management. Comprehensive coverage of topics includes current debates on ethics and resource-based strategy. The treatment of key issues via the use of up-to -date examples and case studies has been carefully structured for students who are studying this subject area for the first time. The pedagogical development within each chapter enables the students to apply and consolidate what they have learned.…

Book details

List price: $89.00
Edition: 3rd
Copyright year: 2011
Publisher: Palgrave Macmillan
Publication date: 4/15/2011
Binding: Paperback
Pages: 392
Size: 7.44" wide x 9.69" long x 0.81" tall
Weight: 1.958




An Introduction To the Strategic Process



Strategy and strategic management



Internal Analysis



The business organisation



Human resources and culture



Financial analysis and performance indcators



Products and markets



External Analysis



Analysis of the macroenvironment



Analysis of the competitive environment



Competitive advantage



Strategic Implementation and Management



Evaluation and selection of strategies



Strategic implementation



Strategic development



Quality, operations, performance and benchmarking



International and global strategies



Social responsibility and business ethics



Strategic management


Glossary of key terms


Index