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Sustainability Strategies When Does It Pay to Be Green?

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ISBN-10: 0230212980

ISBN-13: 9780230212985

Edition: 2009

Authors: Renato J. Orsato

List price: $54.99
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Book details

List price: $54.99
Copyright year: 2009
Publisher: Palgrave Macmillan Limited
Publication date: 4/15/2009
Binding: Hardcover
Pages: 268
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.364
Language: English

DRnbsp;RENATO J. ORSATOnbsp;is Senior Research Fellow at the INSEAD Social Innovation Centre in Fontainebleau, France nbsp;

List of Figures
List of Acronyms
Preface
Acknowledgements
Fundamentals
When Does It Pay to Be Green?
Greening as a Commitment
Greening as a Core Competence
The Frontiers of Corporate Environmentalism
Methodological Challenges in When It Pays To Be Green
Conclusion
What Are Sustainability Strategies?
What Sustainability Strategies are not
Competitive Advantage: Positioning and Capabilities
Competitive Environmental Strategies
Beyond Competition: Sustainable Value Innovation
The Sustainability Strategies Portfolio
Conclusion
Competitive Environmentalism
Eco-Efficiency
From Resource Productivity to Eco-Efficiency
Eco-Efficiency at the Firm: Lean Thinking
Eco-Efficiency beyond Borders: Industrial Symbiosis
Eco-Efficiency in the Skies: Carbon Credits
When Eco-Efficiency Pays
Conclusion
Beyond Compliance Leadership
Reputation and its Risks
Green Clubs: Reputation Insurance?
When Beyond Compliance Leadership Pays
Conclusion
Eco-Branding
Product Certification Clubs: Eco-Labels
From Eco-Labeling to Eco-Branding
When Eco-Branding Pays
Conclusion
Environmental Cost Leadership
Eco-Designing Products: Life Cycle Thinking
Changing Products' Nature
Redefining Products' Concept and Use
When E-Cost Leadership Pays
Conclusion
Beyond Competition
Sustainable Value Innovation
The Call for SVI Strategies: The Troublesome Auto Industry
The Dominant Strategic Logic: Greener Cars
Sustainable Value Innovation in Mobility: Greener Systems
When Sustainable Value Innovation Pays
Conclusion
Sustainability Strategies and Beyond
When Does It Pay to Be Green, Really?
Competitive Environmentalism
Beyond Competition
Conclusion
Notes
Index