Race To 270 The Electoral College and the Campaign Strategies of 2000 And 2004

Name: Race To 270 The Electoral College and the Campaign Strategies of 2000 And 2004
Price: 3.38 USD
Availability: InStock
ISBN: 9780226751344

ISBN-10: 0226751341

ISBN-13: 9780226751344

Edition: 2006

Authors: Daron R. Shaw

List price: $30.00

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Description:

The Electoral College has played an important role in presidential politics since our nation's founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won--and lost. Shaw's nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising…

Book details

List price: $30.00
Copyright year: 2006
Publisher: University of Chicago Press
Publication date: 11/15/2006
Binding: Paperback
Pages: 216
Size: 0.62" wide x 0.90" long x 0.06" tall
Weight: 0.748
Language: English



List of Tables and Figures


Acknowledgments



Bridging the Great Divide



What We Know (And Don't Know) About Presidential Campaigns



The Truth About Electoral College Strategies



Allocating Campaign Resources Across States and Media Markets



Measuring the Campaign's Impact



Learning From Our Mistakes



Television Advertising by Media Markets, 2000 and 2004



Candidate Appearances by Media Markets, 2000 and 2004



Media Markets Used in Pooled Time Series Analyses, 2000 and 2004


Notes


References


Index