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Visible Word Experimental Typography and Modern Art, 1909-1923

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ISBN-10: 0226165027

ISBN-13: 9780226165028

Edition: 1996

Authors: Johanna Drucker

List price: $32.00
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Description:

Early in this century, Futurist and Dada artists developed brilliantly innovative uses of typography that blurred the boundaries between visual art and literature. In The Visible Word, Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist, Dadaist, and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary. Drucker suggests a methodology closer to the actual practices of the early avant-garde artists, based on a rereading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara. Few studies of avant-garde art and literature in the early twentieth century have acknowledged the degree to which typographic activity furthered debates about the very nature and function of the avant-garde. The Visible Word enriches our understanding of the processes of change in artistic production and reception in the twentieth century.
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Book details

List price: $32.00
Copyright year: 1996
Publisher: University of Chicago Press
Publication date: 1/1/1997
Binding: Paperback
Pages: 306
Size: 6.26" wide x 8.94" long x 0.72" tall
Weight: 1.012
Language: English

Johanna Drucker is the Robertson Professor of Media Studies in the Department of English at the University of Virginia. She is the author of several books, including The Visible Word, The Alphabetic Labyrinth, The Century of Artists' Books, and Figuring the Word.

Acknowledgments
Introduction: Background Parameters, and Terminology
Semiotics, Materiality and Typographic Practice
Visual and Literary Materiality in Modern Art
Experimental Typography as a Modern Art Practice Marinetti
Materiality and Sensation
Mechanical Synaesthesia Apollinaire
Figuring the Vernacular Zdanevich
Inachievable Essentialism and Zaum Typography Tzara
Advertising Language of Commodity Culture
Critical History
The Demise of Typographic Experiment
Notes
Bibliography
Index