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Visible Word Experimental Typography and Modern Art, 1909-1923

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ISBN-10: 0226165027

ISBN-13: 9780226165028

Edition: 1996

Authors: Johanna Drucker

List price: $32.00
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Early in this century, Futurist and Dada artists developed brilliantly innovative uses of typography that blurred the boundaries between visual art and literature. In The Visible Word, Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist, Dadaist, and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary. Drucker suggests a methodology closer to the actual practices of the early avant-garde artists, based on a rereading of their…    
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Book details

List price: $32.00
Copyright year: 1996
Publisher: University of Chicago Press
Publication date: 1/1/1997
Binding: Paperback
Pages: 306
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 0.946
Language: English

Johanna Drucker is the Robertson Professor of Media Studies in the Department of English at the University of Virginia. She is the author of several books, including The Visible Word, The Alphabetic Labyrinth, The Century of Artists' Books, and Figuring the Word.

Introduction: Background Parameters, and Terminology
Semiotics, Materiality and Typographic Practice
Visual and Literary Materiality in Modern Art
Experimental Typography as a Modern Art Practice Marinetti
Materiality and Sensation
Mechanical Synaesthesia Apollinaire
Figuring the Vernacular Zdanevich
Inachievable Essentialism and Zaum Typography Tzara
Advertising Language of Commodity Culture
Critical History
The Demise of Typographic Experiment