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Political Tone How Leaders Talk and Why

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ISBN-10: 022602315X

ISBN-13: 9780226023151

Edition: 2013

Authors: Roderick P. Hart, Jay P. Childers, Colene J. Lind

List price: $31.00
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It’s not what you say, but how you say it. Solving problems with words is the essence of politics, and finding the right words for the moment can make or break a politician’s career. Yet very little has been said in political science about the elusive element of tone.InPolitical Tone, Roderick P. Hart, Jay P. Childers, and Colene J. Lind analyze a range of texts—from speeches and debates to advertising and print and broadcast campaign coverage— using a sophisticated computer program, DICTION, that parses their content for semantic features like realism, commonality, and certainty, as well as references to religion, party, or patriotic terms. Beginning with a look at how societal forces like diversity and modernity manifest themselves as political tones in the contexts of particular leaders and events, the authors proceed to consider how individual leaders have used tone to convey their messages: How did Bill Clinton’s clever dexterity help him recover from the Monica Lewinsky scandal? How did Barack Obama draw on his experience as a talented community activist to overcome his inexperience as a national leader? And how does Sarah Palin’s wandering tone indicate that she trusts her listeners and is open to their ideas?By focusing not on the substance of political arguments but on how they were phrased,Political Toneprovides powerful and unexpected insights into American politics.
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Book details

List price: $31.00
Copyright year: 2013
Publisher: University of Chicago Press
Publication date: 4/25/2013
Binding: Paperback
Pages: 304
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.880
Language: English

Colene J. Lindis a PhD candidate in communication studies at the University of Texas at Austin.

Understanding Language
The Mysteries of Political Tone
Societal Forces
Diversity and the Accommodating Tone
Partisanship and the Balanced Tone
Modernity and the Urgent Tone
Institutions and the Assertive Tone
Personal Forces
Scandal and the Resilient Tone
Complexity and the Measured Tone
Inexperience and the Neighborly Tone
Ambition and the Wandering Tone
Beyond Language
The Possibilities of Political Tone