Marketing Schools, Marketing Cities Who Wins and Who Loses When Schools Become Urban Amenities

Name: Marketing Schools, Marketing Cities Who Wins and Who Loses When Schools Become Urban Amenities
Price: 17.05 USD
Availability: InStock
ISBN: 9780226016825

ISBN-10: 022601682X

ISBN-13: 9780226016825

Edition: 2013

Authors: Maia Bloomfield Cucchiara

List price: $37.00

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Description:

Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines inMarketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs.…

Book details

List price: $37.00
Copyright year: 2013
Publisher: University of Chicago Press
Publication date: 5/25/2013
Binding: Paperback
Pages: 304
Size: 0.64" wide x 0.90" long x 0.07" tall
Weight: 1.100
Language: English



List of Illustrations


Acknowledgments


List of Abbreviations and Terms



A Strategic Opportunity



From "Philthadelphia" to the "Next Great City" Revitalization in a Postindustrial City



Institutions of Last Resort: Crisis, Markets, and Stratification in Philadelphia's Schools



Revitalizing Schools: The Center City Schools Initiative



"This Is Not an Inner-City School!" Marketing Grant Elementary



"This School Can Be Way Better!" Transforming Grant Elementary



The "Segregated Schools Initiative?" Lasting Consequences of a Short-Lived Project



Citizens, Customers, and City Schools



Research Methodology



Parents' Activities at Grant Elementary



List of Formal Interviews by Category or Title


Notes


References


Index