Marketing Schools, Marketing Cities Who Wins and Who Loses When Schools Become Urban Amenities
List price: $34.00
Buy it from $28.56
This item qualifies for FREE shipping
*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines inMarketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,”Marketing Schools, Marketing Citiesuncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $34.00
Copyright year: 2013
Publisher: University of Chicago Press
Publication date: 5/25/2013
Size: 6.00" wide x 9.00" long x 0.75" tall
|List of Illustrations|
|List of Abbreviations and Terms|
|A Strategic Opportunity|
|From "Philthadelphia" to the "Next Great City" Revitalization in a Postindustrial City|
|Institutions of Last Resort: Crisis, Markets, and Stratification in Philadelphia's Schools|
|Revitalizing Schools: The Center City Schools Initiative|
|"This Is Not an Inner-City School!" Marketing Grant Elementary|
|"This School Can Be Way Better!" Transforming Grant Elementary|
|The "Segregated Schools Initiative?" Lasting Consequences of a Short-Lived Project|
|Citizens, Customers, and City Schools|
|Parents' Activities at Grant Elementary|
|List of Formal Interviews by Category or Title|