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Public Relations Strategies and Tactics

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ISBN-10: 0205960642

ISBN-13: 9780205960644

Edition: 11th 2015

Authors: Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

List price: $197.00
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Description:

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even…    
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Book details

List price: $197.00
Edition: 11th
Copyright year: 2015
Publisher: Pearson Education
Publication date: 3/18/2014
Binding: Paperback
Pages: 624
Size: 10.00" wide x 12.00" long x 1.00" tall
Weight: 2.684
Language: English

DENNIS L.WILCOX, Ph.D., Is professor emeritus of public relations and past director of the School of Journalism and Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America (PRSA), former chair of the PRSA Educator's Academy, and past chair of the public relations division of Association for Education in Journalism and Mass Communication (AEJMC). Dr.Wilcox has written six books, including being the lead author of Public RelationsStrategies and Tactics and Public Relations Writing and Media Techniques. His honors include PRSA's "Outstanding Educator," the Xifra-Award from the University of Girona…