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| Preface | |
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| An Overview of Rhetoric | |
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| Rhetoric and Persuasion | |
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| Defining Rhetoric | |
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| Rhetorical Discourse | |
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| Social Functions of the Art of Rhetoric | |
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| Conclusion | |
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| Questions for Review | |
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| Questions for Discussion | |
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| Terms | |
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| the Origins and Early History of Rhetoric | |
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| The Rise of Rhetoric in Ancient Greece | |
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| The Sophists | |
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| Two Influential Sophists | |
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| Gorgias | |
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| Protagoras | |
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| Isocrates: a Master of Rhetoric | |
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| Aspasia's and Athenian Rhetoric | |
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| Conclusion | |
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| Questions for Review | |
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| Questions for Discussion | |
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| Terms | |
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| Plato versus the Sophists: Rhetoric on Trial | |
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| Plato's Gorgias: Rhetoric on Trial | |
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| Rhetoric in Plato's Phaedrus: a True Art? | |
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| Conclusion | |
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| Questions for Review | |
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| Questions for Discussion | |
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| Terms | |
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| Aristotle on Rhetoric | |
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| Aristotle's Definitions of Rhetoric | |
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| Three Rhetorical Settings | |
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| The Artistic Proofs | |
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| The Topoi: Lines of Argument | |
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| Aristotle on Style | |
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| Conclusion | |
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| Questions for Review | |
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| Questions for Discussion | |
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| Terms | |
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| Rhetoric at Rome | |
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| Roman Society and the Place of Rhetoric | |
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| The Rhetorical Theory of Cicero | |
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| Quintilian | |
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| Rhetoric and the Good Citizen | |
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| Longinus: on the Sublime | |
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| Rhetoric in the Later Roman Empire | |
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| Conclusion | |
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| Questions for Review | |
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| Questions for Discussion | |
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| Terms | |
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| Rhetoric in Christian Europe | |
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| Rhetoric in the Early Middle Ages | |
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| The Art of Poetry | |
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| Conclusion | |
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| Questions for Review | |
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| Questions for Discussion | |
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| Terms | |
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| Rhetoric in the Renaissance | |
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| Features of Renaissance Rhetoric | |
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| Women and Renaissance Rhetoric | |
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| Italian Humanism | |
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| Rhetoric and Renaissance Art | |
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| The Turn Toward Dialectic: Rhetoric and its Critics | |
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| Renaissance Rhetoric in Britain | |
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| Conclusion | |
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| Questions for Review | |
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| Questions for Discussion | |
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| Terms | |
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| Enlightenment Rhetorics | |
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| Margaret Cavendish | |
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| Vico and the Rhetoric and Human Thought | |
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| British Rhetorics in the Eighteenth Century | |
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| Richard Whately's Classical Rhetoric | |
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| Conclusion | |
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| Questions for Review | |
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| Questions for Discussion | |
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| Terms | |
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| Contemporary Rhetoric I: Arguments, Audiences, and Advocacy | |
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| Argumentation and Rational Discourse | |
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| Perelman and Olbrechts-Tyteca: a New Rhetoric | |
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| Jurgen Habermas on a Rational Society | |
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| The Rhetoric of Science | |
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| Critical Response | |
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| Conclusion | |
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| Questions for Review | |
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| Questions for Discussion | |
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| Terms | |
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| Contemporary Rhetoric II: Context, Story, Display | |
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| Rhetoric in its Social Context | |
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| Kenneth Burke and Rhetoric as Symbolic Action | |
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| Lloyd Bitzer and Rhetoric as Situational | |
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| Rhetoric and Narration | |
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| Mikhail Bakhtin | |
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| Wayne Booth and the Rhetoric of Fiction | |
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| The Rhetoric of Display | |
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| Conclusion | |
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| Questions for Review | |
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| Questions for Discussion | |
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| Terms | |
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| Contemporary Rhetoric III: Texts, Power, and Alternatives | |
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| Postmodern Criticism | |
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| Feminism and Rhetoric: Critique and Reform | |
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| Comparative Rhetoric | |
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| Conclusion | |
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| Questions for Review | |
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| Questions for Discussion | |
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| Terms | |
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| Glossary | |
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| Bibliography | |
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| Index | |