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THINK Public Relations

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ISBN-10: 0205857256

ISBN-13: 9780205857258

Edition: 2nd 2013

Authors: Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber, Jae-Hwa Shin

List price: $55.99
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Description:

THINK Currency. THINK Relevancy. THINK Public Relations.The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.A better teaching and learning experienceThis program will…    
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Book details

List price: $55.99
Edition: 2nd
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 7/29/2012
Binding: Paperback
Pages: 416
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.068
Language: English

DENNIS L.WILCOX, Ph.D., Is professor emeritus of public relations and past director of the School of Journalism and Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America (PRSA), former chair of the PRSA Educator's Academy, and past chair of the public relations division of Association for Education in Journalism and Mass Communication (AEJMC). Dr.Wilcox has written six books, including being the lead author of Public RelationsStrategies and Tactics and Public Relations Writing and Media Techniques. His honors include PRSA's "Outstanding Educator," the Xifra-Award from the University of Girona…    

DENNIS L.WILCOX, Ph.D., Is professor emeritus of public relations and past director of the School of Journalism and Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America (PRSA), former chair of the PRSA Educator's Academy, and past chair of the public relations division of Association for Education in Journalism and Mass Communication (AEJMC). Dr.Wilcox has written six books, including being the lead author of Public RelationsStrategies and Tactics and Public Relations Writing and Media Techniques. His honors include PRSA's "Outstanding Educator," the Xifra-Award from the University of Girona…